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Search Engine Optimization – Search Engine Optimization is the process of improving a websites visibility in the search engines; more specifically the free organic results. Search engines classify and rank websites based on hundreds of different factors, including some you have direct control of. The better you optimize each individual element, the more efficient your website will be, resulting in higher rankings. A website that ranks higher in the search engine will ultimately result in more visitors, more visibility, and more profitability. Search Engine Optimization is done through a series of changes to your website directly (on-page) and also through external factors such as link building (off-page).
Pay Per Click Marketing - Pay Per Click is a great way to generate quick traffic to your website. The difference between Pay Per Click from Search Engine Optimization is that with Pay Per Click, you are essentially buying an advertisement spot on the search results. You only pay when someone actually clicks on your ad to your website. The costs can add up very quickly if you do not monitor your campaigns closely. The moment you pause or end your Pay Per Click campaign is the same moment your website and ad will stop showing. The great thing about Pay Per Click is that there is almost no wait time to see traffic.
Google Places Marketing - Within the last several years Google has put major emphasis on localization. This means if a users search intent is classified as ‘local’, then Google would do it’s absolute best in showing you the most relevant local results within your proximity. This new change was introduced formally as Google Places. You may have noticed these business listings when searching for a local service or company only for Google to return a map and up to 10 different Google Places listings. Any business can create a free Google Places listing, however, to successfully optimize and market your Google Places listing takes on a whole strategy by itself.
Why You Should Consider Us
We live, breathe, and sleep, online marketing with a deep passion for Search Engine Optimization, Google Places Marketing & Pay Per Click Marketing. With traditional print media no longer effective, many businesses knew the importance of getting online but had no idea where to begin. intence media was created to help fill that void. Our philosophy has always been to put ourselves in the shoes of our clients to fully understand their business model and goals. We pride ourselves in offering superb customer service and having a personal approach that many companies no longer seem to have. We treat and handle each and every client differently as goals will vary.
